Optimize ROI on digital investments. Slash digital advertising & martech costs. Beat the competition.

Identify opportunities for cost-savings, performance improvement, and competitiveness with a comprehensive digital media audit

As digital budgets have skyrocketed in recent years, digital operations have become unwieldy, inefficient, and vulnerable to competitive forces. The Digital Media Audit by East Coast Catalyst was designed to fix this problem, and provide management teams with recommendations that: 

• Save Money: reduce waste and leakage due to misaligned tactics, underperforming vendors, and resource gaps
• Optimize ROI: adjustments in staff composition, vendor selection, and marketing mix can yield more output at lower cost
• Beat the Competition: detailed planning roadmaps provide clear strategies for market differentiation and superiority

Digital operations are complex ecosystems that are managed by a combination of full-time staff and vendors. Consider all of the pieces:

• Advertising & Promotion: digital media (search, display / banners, classified, mobile, digital video, lead generation, sponsorships), organic search marketing, content marketing, social media, email marketing
• Websites: copy, images, video / animation, landing pages, microsites, customized experiences, search, live chat, blogs
• Technology: marketing automation, content management, analytics, and data management
• Vendors: even mid-sized digital marketing operations often have 10+ vendors involved in maintenance and optimization

Who needs a Digital Media Audit?

Any senior executive who has a vested interest in an organization's digital performance is a candidate. Our clients cluster around the following executive types:

• Boards of Directors entrusted by shareholders to guide companies through digital transformation
• CEOs who are increasingly dependent on digital strategies for corporate performance
• CFOs benchmarking their company's performance and ROI against the competition
• Business Unit Executives conducting strategic planning
• CMOs who are setting budgets and requesting increases
• Entrepreneurs who need to identify cost-effective digital marketing options
• Investors who are evaluating new ventures in marketing technology and digital advertising

What are the Tangible Benefits?

A digital media audit uncovers opportunities for cost savings AND performance optimization

• Objective and independent analysis from an experienced firm with no conflicts in the marketplace
• A comprehensive digital marketing framework for organizing resources, measuring performance, and understanding the digital ecosystem
• Competitor and best-practice benchmarking to guide resource allocation and set expectations across the organization
• A digital marketing media roadmap for corporate planning, execution, and organizational alignment

Media Audit Resources

• Digital marketing audit checklist
• Digital marketing audit strategies for CMOs (article)
• An anatomy of a digital marketing audit (presentation)

Why East Coast Catalyst?

East Coast Catalyst (ECC) is an independent, privately-held digital media management consulting firm. Our founders are senior practitioners with decades of hands-on experience in digital media, online marketing, and web technology -- working for globally recognized brands, respected middle market companies, and start-ups. ECC is also the founder and operator of Chief Digital Officer (www.chiefdigitalofficer.net), a new and growing community focused on the the interesection of digital business, digital marketing, and digital technology. ECC's findings and recommendations -- the output of digital media audits -- are based on structured analysis and methodologies, and the unique requirements of our clients; we believe this objective and vendor-neutral approach is unique in the marketplace, and we therefore have no financial interest in digital vendors, media or technologies that could affect our strategic recommendations. For more information, please visit www.eastcoastcatalyst.com.